Belianin Knows

Experienced iGaming leader, strategist, marketer and Chief Commercial Officer at PMI.



Monday, 6 March 2023

Licensing Jurisdictions And What Changes Between Them

Licensing regimes differ far more in their ongoing obligations than in their entry requirements, which is the opposite of how they are usually compared. Entry costs and timelines are published and easy to put in a table. The obligations that follow are where the operating cost actually sits.

Four areas account for most of the variation. Reporting frequency and format decide how much finance and data work a market permanently adds. Product restrictions decide which parts of an existing catalogue may be offered and how they must be configured. Advertising rules decide which acquisition channels are usable at all. Player funds and dispute handling decide what the support and payments functions must carry.

A second distinction matters as much: whether a regime licenses the operator, the supplier, or both. Where suppliers are licensed separately, an operator's content plan depends on decisions it does not control, and a launch catalogue can be smaller than the one in the business case for reasons that have nothing to do with commercial negotiation.

Regimes also change, and rarely with long notice. Building the reporting and product configuration so that a rule change is a settings change rather than a rebuild is usually cheaper than it looks at the point where it must be argued for.